Service Innovation
- A New Conceptualization of Service Innovation Grounded In S-D Logic and Service Systems (Bo Edvardsson, Bård Tronvoll)
- A Practical Guide to Combining Products and Services (Venkatesh Shankar, Leonard L. Berry, Thomas Dotzel)
- An Agenda For Service Research At the Base of the Pyramid (Heiko Gebauer, Javier Reynoso)
- An Expanded and Strategic View of Discontinuous Innovations: Deploying a Service -Dominant Logic (Stefan Michel, Stephen W. Brown, Andrew S. Gallan)
- Customer-To-Customer Interactions: Broadening the Scope of Word of Mouth Research (Ruth Bolton, Marnix S. Bugel, Oliver Gotz, Barak Libai, Hans Riselada, Ko de Ruyter, Andrew T. Stephen)
- Defining Service Innovation: a Review and Synthesis (Lars Witell, Hannah Snyder, Anders Gustafsson, Paul Fombelle, Per Kristensson)
- Identifying Categories of Service Innovation: a Review and Synthesis of the Literature (Lars Witell, Hannah Snyder, Anders Gustafsson, Paul Fombelle, Per Kristensson)
- Inclusive Service Innovation Through Solution-Based Business Models At the Base of the Pyramid (Javier Reynoso, Jay Kandampully, Xiucheng Fan, Hanna Paulose)
- Opportunities For Innovation In the Delivery of Retail Interactive Services (Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, Kathleen Seiders)
- Privacy and Value Co-Creation For It-Enabled Service Systems: Cui Bono? (Ellen Chan, Robert R. Harmon, Haluk Demirkan)
- Service Innovation and Customer Co-Creation Process (Laurel Anderson, Andrea Ordanini, Mary Jo Bitner, Antonella Caru, Andrew S. Gallan)
- Service Innovation Is Different (Steve Markham, Thomas Hollmann)
- Service Innovation: a Service-Dominant (S-D) Logic Perspective (Robert F. Lusch, Satish Nambisan)
- Shaping, Organizing, and Rethinking Service Innovation: a Multidimensional Framework (Luis Rubalcaba, Stefan Michel, Jon Sundbo, Stephen W. Brown, Javier Reynoso)
- Signs and Practices As Resources In It-Related Service Innovation (Helge Lobler, Robert Lusch (Tuure Tuunanen, Ken Peffers, Charles Gengler)