ServiceFriday: Gary Vaynerchuck Schools us on Social Media

Social media marketing is now considered an essential element of any marketing strategy. In an excerpt from his book, “#AskGaryVee”, Gary Vaynerchuck discusses the future of social media and gives two simple guidelines for engaging with the younger generations via new digital offerings, hinting at what the modern marketer should look for:

“1. Win over the youth market. The network that makes Snapchat feel like it’s for old people will be the next social superstar.

2. Be extraordinarily useful. Instagram was just a place to post pretty pictures until people realized it actually made them better photographers. The visual intimacy of the pictures made people feel close to other users, and eventually the social network developed to support that closeness.

In sum, if you’re trying to develop the next big platform, create something the youth of the world didn’t know it couldn’t live without.”

Gary also discusses the changing role of email as a marketing tool in the 21st century:

“I think it’s so important I’ve put it at the top of my marketing strategy. Email open rates may no longer be 80 percent like they were back when I was selling wine in 1997, but that doesn’t mean email is dead. See, people used to sign up for emails without thinking twice, the same way we used to click thousands of likes on Facebook. As time went on, we started being more selective. That means that if someone takes the time to sign up for your emails, you’d better deliver quality content. If you succeed and prove to people that they will like opening your emails, your email open rates will be high. You just have to deliver on your promise to provide amazing, exclusive, relevant content. The other advantage of emails? You own them. You’re in total control of the creative and the distribution, and you don’t have to worry that your platform is going to make a change that alters whether the consumer who opted in receives it. I think as long as people have email accounts email will be relevant. It won’t be as valuable as it once was, but it will still be a player.”

You can follow this link to read the original article from TECHINASIA:
https://www.techinasia.com/gary-vaynerchuks-guide-winning-social-media