ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond. If you like our blog and posts, we’d also love it if you’d share with your networks!

This Week’s ServiceFriday Posts: July 26, 2019

How to Attract Customer Attention in a Digital Age
This study offers insight into what drives consumers’ attention and how to structure your online presence accordingly.

Fee vs. Free – What Consumers Really Like
The article presents research for why price promotions are more appealing to consumers when the discount involves a smaller token-price, as opposed to being free.

Should You Hand Write Messages to Customers? Yes!
Studies prove that when customers receive handwritten messages, as opposed to print, from a business, they perceive a greater amount of effort involved and feel greater psychological closeness, eliciting a feeling of warmth and trust in the business.