ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond. If you like our blog and posts, we’d also love it if you’d share with your networks!

This Week’s ServiceFriday Posts: August 16, 2019

Feel the Beat: In-store Music’s Impact on Customer Spending
This study examines the impact of in-store music’s tempo on customer spending, even if a store is over-crowded. The findings suggest that a relatively inexpensive solution to crowding is changing the music.

Service Innovation and its Impact on Customer Engagement and Loyalty
How do three components of service innovation affect how customers choose to engage with a brand? This study focuses on customer engagement and brand loyalty.

You’re a Best Seller, I’m A Limited Edition: Popularity vs Scarcity Cues on Purchase Behavior
The shopping behavior of consumers are examined in this study as researchers seek to analyze how cue types (scarcity vs popularity) impact how customers shop for self and for others.