ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond. If you like our blog and posts, we’d also love it if you’d share with your networks!

This Week’s ServiceFriday Posts: August 22, 2019

The Benefits of In-Store Sampling
This article addresses the benefits of providing in-store sampling for consumers and whether this can have a positive effect for retailers in the long-term as well as the short-term.

Culture Affects the Perception of Service
This article examines behavioral responses to service failures and how they can change between consumers from different cultures.

How Do Consumers Feel about Rebranding?
Rebranding is sometimes necessary for businesses, but it is highly risky. Consumer attitudes toward a change in brand name and the factors that impact this are examined in this article