Course Description
Learn the skill of service blueprinting, a method of improving the customer experience by analyzing all the internal actions necessary to produce it. Learn to recognize moments of truth and pain points. Discover how to detect opportunities to improve.
Participants Will Be Able To
- Describe the differences between products and services
- List the three things that customers want in a service process
- Define on-stage, back-stage, and support actions on a blueprint
- Explain some of the benefits of service blueprinting
- Draw a blueprint of a service process
Course Pricing
$299 for the single course, $1075 to complete the four courses to acquire the Certificate in Service Experience Management. NEW COURSE REGISTRATION IS COMING SOON
Contact Us
Center for Services Leadership W. P. Carey School of Business Phone: 480-965-6201 Fax: 480-965-2180 csl@asu.edu