Service innovations are notoriously difficult. It takes decades for innovations to penetrate market. More importantly, managers and service professionals are incredibly slow to react to consumer needs.
Blog Posts
Restoring Customer’s Sense of Control through Service Co-Creation
In today’s tumultuous global climate, people inevitably face forces or situations that test the limits of their control. Natural disasters, political and economic turmoil can all threaten feelings of control over personal and professional outcomes.
Does Intangibility Make Service Innovation More Difficult?
Intangibility is one of the apparent ways in which services differ from products; unlike products, services cannot be seen or touched.