Blog Posts

ServiceFriday: Culture Affects Perception of Service

Service failures can make or break a company’s competitive edge, but the degree to which this can affect a company can change dramatically across different cultures.

ServiceFriday: You’re a Best Seller, I’m A Limited Edition: Popularity vs. Scarcity Cues on Purchase Behavior

One of the many tasks the holiday season brings is purchasing gifts for other people. Not knowing what to get someone is a common issue and not knowing what to get for one’s self is also certainly frustrating. Often people compare interests and hobbies but what really helps consumers decide on what to purchase for who (self vs. other)?

ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond.

ServiceFriday: Feel the Beat: In-store Music’s Impact on Customer Spending

In recent years, Black Friday weekend has seen a decrease in people visiting physical stores, but it still is the busiest time of the year for shopping thanks to online avenues. One common reason shoppers are choosing to visit a store’s website rather than going in to a physical store is the high social density (i.e. in-store crowding).

ServiceFriday: Service Innovation and its Impact on Customer Engagement and Loyalty

Promoting brand loyalty and customer engagement is increasingly important in a world of service where innovation is constant.

ServiceFriday: Keeping Customers Happy in a Rapidly Changing Service Industry

The service industry has always been centered around face-to-face encounters between businesses and customers, but with new developments such as AI, robots, and virtual reality, new “spaces” of interaction have been added to the mix.

ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond.

ServiceFriday: Less Promotion Creates Higher Profits

It is typically assumed that all promotional advertising and positive word of mouth is beneficial for a company. However, research has shown this can actually hinder a company’s ability to thrive when the amount of competition is high in the market.

Becoming a Pink Goldfish: A Lesson in Differentiation

Smokers know that they can pull into virtually any drugstore in the nation and buy a pack of cigarettes. But in 2014, CVS broke the mold by removing cigarettes and other tobacco products from their shelves.

ServiceFriday: Customers – Your Most Valued Resource in Innovation

Customers are a significantly important resource for improving a company’s brand but they are often underutilized. Studies across service environments indicate that an engaged customer actively participates in idea generation and collaborative behaviors such as sharing knowledge, ideas and preference information to support the brand.

ServiceFriday: Not What I Paid For – How Trustworthy are Online Sellers

Online retail has taken over the service industry and with new technology being consistently developed, it is not going anywhere anytime soon. One issue common among online retailers is customers’ perceived quality (PQ) decreasing upon receiving and interacting with the physical product.

ServiceFriday: Confidence is Key – The Uncertain Consumer and Attribute Alignment

Is there any real difference between choosing a fast food place for dinner and choosing a pediatrician for your child? Absolutely there is, but the reason goes beyond the context of the service’s impact. One is an experience service, which is a service with attributes that can be evaluated with actual experience of the service.

ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond.

Strategic Service Institute: Is Your Firm Agile?

Strategic Service Institute

Strategic Service Institute: Is Your Firm Agile?

ServiceFriday: How to Attract Customer Attention in a Digital Age

As shopping is on its way to becoming an exclusively online process, how can retailers capture the attention of consumers in an environment where the focus is much narrower than in a physical store?

ServiceFriday: Interesting Reads for Service and Beyond

Welcome to the CSL’s “ServiceFriday”. Each Friday we post three summaries from some of our favorite sources from research literature, news articles, blogs, and more. The posts are curated to cover topics that are interesting, relevant, and thought provoking in the realm of service, business, education, and beyond.

ServiceFriday: Fee vs. Free – What Consumers Really Like

Logic would have us believe a free product will sell faster than one that costs money. However, research has proven otherwise when dealing with price promotions, the results of which were published in the Journal of Retailing.

ServiceFriday: Should You Hand Write Messages to Customers? Yes!

Cultivating strong relationships with customers is crucial for a business in the service industry. As forms of communication move more towards online means, businesses face a difficult question: how do you reach out to multiple clients efficiently, while simultaneously showing each individual one they are valued?

ServiceFriday: And the Service Innovation Award for Best Actor Goes To…

Believe it or not, the Academy Awards (commonly known as the Oscars) do not have set criteria for what distinguishes a leading actor from a supporting actor. However, unlike the Academy, the criteria for a lead actor and supporting actor in frontline employees (FLE) are very clear in regards to service innovation.