Servitization, Service Infusion and Solutions

• Adopting a Service Logic in Manufacturing: Conceptual Foundation and Metrics for Mutual Value Creation * (Christian Grönroos, Pekka Helle)

• Any Way Goes: Identifying Value Constellations for Service Infusion in SMES  (Christian Kowalkowski, Lars Witell, Anders Gustafsson)

• Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign (Peter Danaher, Tracey Dagger)

• Match or Mismatch: Strategy-Structure Configurations in the Service Business of Manufacturing Companies (Heiko Gebauer, Bo Edvardsson, Anders Gustafsson, Lars Witell)

• Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas)

• Relationship Productivity: Conceptual Understanding and Measurement (Christian Grönroos, Katri Ojasalo, Pekka Helle, Stephen J. Lusch, Robert F. Lusch)

• Return on Relationships: Conceptual Understanding and Measurement of Mutual Gains From Relational Business Engagements (Christian Grönroos, Pekka Helle)

• Sales Organization Recovery Management and Relationship Selling: A Conceptual Model and Empirical Test (Gabriel Gonzalez, K. Douglas Hoffman, Thomas Ingram, Raymond LaForge)

• Service Differentiation as a Moderator in Relationships among Market Turbulence, Customer Centricity, Innovativeness and Business Performance* (Heiko Gebauer, Anders Gustafsson, Lars Witell)

• Service-Driven Manufacturing: Provision, Evolution and Financial Impact of Services in Industrial Firms (Heiko Gebauer, Guang-Jie Ren, Aku Valtakoski, Javier Reynoso)

• Synergistic Effects of Relationship Managers’ Social Networks on Sales Performance (Gabriel Gonzalez, Danny Pimentel Claro, Robert Palmatier)

• The Sales Recovery Audit: Learning to Walk the Talk (Gabriel Gonzalez, Douglas Hoffman, Thomas Ingram)

• The Trusted Advisor in Inter-Firm Interpersonal Relationships (Wayne Neu, Gabriel Gonzalez, Michael Pass)

• Transforming From the Goods to the Service-Dominant Logic (Per Skålén, Bo Edvardsson)

• Transforming Product Firms into Successful Service Providers (Stephen W. Brown, Anders Gustafsson, Lars Witell)