| ServiceFriday: All About Alliteration – The Impact of Alliterative Promotions on Purchase Behavior |
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| Flat Out Wrong: Why Flat Rates Might be Hurting the Service Industry |
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| ServiceFriday: Don’t Judge a Healthcare Professional by Their Cover |
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| ServiceFriday: Group Think – How Customers Influence Each Other in Service Failure Scenarios |
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| ServiceFriday: Winning Online Shoppers’ Trust With Signs of Quality |
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| ServiceFriday: Let’s Share – The Trend of Millennials Using Shared Services |
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| ServiceFriday: Going from Free to Premium – How Consumers Weigh No Cost vs. Paid Services |
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| ServiceFriday: Trending Up – The Differences Among Trendsetter Groups |
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| ServiceFriday: Don’t Doubt Displays – How Display Formats Affect Consumer Evaluations |
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| ServiceFriday: Sense of Humor – Humor’s Impact on Consumer Behavior |
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